Is the Arabian Travel Market Worth it?

May 14, 2024


Is it worth investing your time and resources in attending the Arabian Travel Market (ATM) in Dubai? You might be questioning the true value of participating in such an event. With its reputation as a leading gathering in the hospitality industry, ATM attracts thousands of exhibitors and visitors from around the globe each year. But what does that mean for you and your business?

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Overview of the Arabian Travel Market

The Arabian Travel Market is a four-day event that showcases the latest trends and innovations in the travel and tourism industry.

It is held annually in #Dubai, the largest and most populous city in the United Arab Emirates.

ATM is more than just an exhibition; it is also a platform for networking, learning, and conducting business deals.

It covers various sectors of the industry, such as MICE (meetings, incentives, conferences, and exhibitions), leisure, luxury, and corporate travel. It also features regional and international pavilions, where you can meet representatives from different countries and regions.

ATM is a massive event, with over 2,500 exhibitors and 40,000 visitors in 2019. It is estimated that over $2.5 billion worth of business deals were generated during the event.

ATM also hosts a series of conferences and seminars, where you can hear from industry experts and leaders on topics such as sustainability, technology, wellness, and destination marketing.

Strategic Benefits of Attending ATM

 One of the standout advantages of ATM is its ease of navigation. Unlike sprawling European fairs, ATM is concentrated in a few (not that well-organized) pavilions, making it easier to move between exhibits and connect with key players (if you can make your way across the crowd).

This streamlined setup enhances the overall experience, allowing you to maximize your time and interactions. 

Another unique aspect of ATM is its growing influence among European market players. The event has gained significant traction, attracting top European exhibitors and visitors.

Simultaneously, it provides unparalleled opportunities to connect with partners from the GCC, India, and Asia, leveraging Dubai's strategic position as a global hub.

This geographical advantage means you can broaden your network and explore new markets all in one place.

Dubai's vibrant startup ecosystem also plays a crucial role in ATM's appeal. The city is home to a thriving community of innovative startups that are making significant impacts on the hospitality and travel industries.

Engaging with these startups at ATM can provide fresh perspectives and potential collaborations, further enhancing the value of your attendance.

Dubai as a Strategic Hub

Finally, attending ATM also gives you the opportunity to experience Dubai, one of the most dynamic and diverse cities in the world. Dubai is not only a host city for ATM, but also a strategic hub for the hospitality industry. Dubai is a crossroads of cultures, where you can find people from over 200 nationalities living and working together. Dubai is also a gateway to nearby markets, such as Africa, Asia, and Europe, making it an ideal base for expanding your business reach. Therefore, the trip is easily combinable with roadshows to other destinations.

Final Thoughts

In conclusion, and my opinion, the Arabian Travel Market (ATM) stands out as one of the most productive and rewarding trade fairs in the hospitality industry. With its efficient layout, strategic location, and growing influence, it provides unparalleled opportunities for networking, learning, and business growth.

The event's ability to attract top European players and connect them with partners from the GCC, India, and Asia is a testament to its importance and potential.

Dubai, with its vibrant startup ecosystem and strategic position as a global hub, further enhances the value of attending ATM. The city's dynamic environment and cultural diversity offer a unique backdrop for forging meaningful connections and exploring new markets.

As someone who has experienced the benefits of ATM firsthand, I can confidently say that it delivers a high return on investment and promises even greater potential in the future. As European trade fairs lose momentum, ATM continues to gain traction and dynamism, making it a must-attend event for hospitality professionals.

Have you attended the Arabian Travel Market? What are your thoughts on this event?

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Until next time, keep exploring the endless possibilities of hospitality.


Fernando Vives

About Fernando Vives

Fernando Vives stands at the forefront of hospitality expertise, guiding NH Hotel Group as the Chief Commercial Officer. His dynamic leadership oversees a vast portfolio, including sales, revenue management and digital growth, steering a team of over 2,000 across 30 countries and managing a turnover of over $3 billion USD. Awarded as one of the Top 20 Extraordinary Minds in the industry for Commercial & Revenue Optimization Leadership, Fernando's extensive background includes senior roles at renowned hotel chains and ventures into entrepreneurship. He is an academic pioneer, and an esteemed speaker and a passionate industry advocate, Fernando's educational prowess is matched by his commitment to shaping the future of hospitality as an Ambassador for Hospitality Labs

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